How Cento Is Helping To Greenify Talent

Our approach is driven by our goals to simplify and improve the recruitment process, maximise efficiency while minimising costs, respect clients and candidates, and deliver commercially sound and rewarding outcomes. Over recent years, one issue has risen to the top of the business agenda: the environment. With the attention of the world sharply focussed on the imminent consequences of delay or inaction, we can’t just ignore the multiple problems of climate change. This is why, here at Cento, we’re proud to be partnering with Greenify Talent to help businesses balance their ongoing environmental footprint. Our new initiative allows employers to greenify each and every new hire for their first 12 months with the business.


Candidates are becoming more climate aware – choosing to work for companies that match their own belief systems. Greenify, are a pioneering environmentalist company, helping businesses of all kinds to achieve and surpass their objectives in ESG (environmental, social and governance) and CSR (corporate social responsibility) and among the many areas in which Greenify pursues innovative and highly effective solutions is recruitment. Its Greenify Talent initiative is designed to help businesses achieve drastic reductions in their environmental footprints: carbon, plastic and deforestation, thus enhancing your employer value proposition and boosting your company culture appeal with enviro-aware clients and candidates. Of course, the ultimate goal of initiatives like these; is to eliminate carbon emissions, and waste will take time. In the meantime, we can start to make a change by adjusting our behaviours.


Some of the most effective weapons in the e-green toolbox are offsetting, recycling and replanting. The Greenify Talent programme has been established to compensate for the environmental effects that recruitment has on the business world, using a combination of these tools. Discussion of environmental issues often concerns itself with the big picture, with league tables of the world’s worst polluting countries and the dirtiest industries. We think we understand the impact of road traffic, mining, air travel, shipping, energy generation and agriculture, but this is often in a macro context. Consider for a moment the average impact of the individual. In the UK, the carbon footprint is ten tonnes of CO2 per person per year. Elsewhere, it is four tonnes. The global target for 2050 is below two tonnes. As for single-use plastic, the per person figure in the UK is 44kg. Meanwhile, every inhabitant of a G7 country is annually responsible for the loss of four trees.


So what countermeasure can you expect from Cento and Greenify Talent?

For every greenified hire, we will pledge 12.7 tonnes of nature-based carbon credits, 34kg of ocean-bound plastic waste recycled, and eight trees planted. Carbon offsetting alone is not sufficient, so the initiative goes further. Every month, Greenify pledges to permanently retire three tonnes of nature-based carbon credits, thereby removing them entirely from the environmental equation. This is equivalent to the combined monthly effect of 2,000 miles of driving, 2,000 miles of rail travel, the total energy use of an average small business, and the energy consumption of 20 two-bedroom homes.


This pioneering approach is available to all Cento clients. Under this partnership, not only do you enjoy the full quality of our proven experience and expertise, but also you can easily counterbalance the carbon footprint of your hiring process and meet your ESG/CSR targets. Just as importantly, you establish your company’s reputation for taking your social responsibilities and your commitment to the environmentally-conscious conduct of business seriously. These are amongst the top priorities of one in two employees wanting to work for an organisation that offers “responsible rewards” to its staff. (Mercer Talent Trends Survey 2020), and will give you a built-in advantage in the constant competition to attract the most skilled professionals.


To find out more about how it works and how, by partnering with Cento for your hiring solutions, you can do your bit towards proactively tackling climate change within your organisation. Call 01509 615290 today.