When it comes to career growth, skills and experience matter—but networking often makes the difference between good opportunities and great ones. In fact, research shows that up to 85% of jobs are filled through networking rather than traditional applications. That’s a staggering number, and it highlights why building and nurturing professional relationships is essential for career advancement.

Why Networking Matters

• Open doors to hidden opportunities: Many roles are never advertised publicly. They’re filled through referrals and internal recommendations. 
• Provide insider insights: Conversations with industry peers can give you valuable knowledge about trends, company cultures, and hiring practices. 
• Build credibility and trust: People are more likely to recommend or hire someone they know and trust.

The Data Behind Networking

• 70% of professionals say they were hired at a company where they had a connection. 
• Employees hired through referrals stay longer and perform better, according to LinkedIn’s Talent Solutions report. 
• Networking can increase your chances of landing a job.

How Candidates Can Leverage Networking
1.  Start with your existing circle
Friends, family, former colleagues—these are often overlooked but can be powerful connectors.

2.  Engage on professional platforms
LinkedIn isn’t just for job hunting. Share insights, comment on posts, and join industry groups to stay visible.

3.  Attend events and webinars
Whether virtual or in-person, these are great spaces to meet like-minded professionals and recruiters.

4.  Offer value first
Networking is a two-way street. Share resources, congratulate achievements, and be genuinely helpful.

5.  Follow up and stay consistent
A single conversation isn’t enough. Keep in touch periodically to maintain relationships.

Instead of thinking of networking as a one-time effort, view it as an ongoing investment in your career. Every interaction—whether online or in person—can plant the seeds for future opportunities. The more authentic and consistent you are in building relationships, the more likely you’ll find doors opening when you least expect them.